BOSS MA VIE Pour Femme – Modern Femininity

For the campaign styling, Jason Wu created a tuxedo that perfectly complemented Gwyneth Paltrow’s personal style, emphasizing her beauty, strength and femininity, and allowing this to shine through. The tuxedo, a piece that will be part of Jason’s Wu first BOSS Womens wear collection, stayed true to the confidence of the BOSS woman, combining femininity and sensuality with its beautiful tailoring and elegant textures - a new modern style for the BOSS woman.

"The BOSS woman is about success and powerful femininity. The concept behind BOSS MA VIE Pour Femme is about confidence in a woman, and Gwyneth Paltrow embodies the role perfectly.”
- Jason Wu, Artistic Director BOSS Womens wear

BOSS MA VIE POUR FEMME – The Fragrance

BOSS MA VIE pour Femme was inspired by the independent spirit of a woman as she pauses to indulge in the simple moments in life; a walk home at dawn, the sun on her skin, the touch of a flower.


Top notes of cactus blossom accord capture the invigorating green freshness of the uncompromising desert plant, providing a unique and modern element to the fragrance. A blooming bouquet at the heart of BOSS MA VIE Pour Femme give it a tender and soft pink feminine twist. Suave pink freesia and jasmine petals were blended with delicate rose bud, creating a natural floralcy. The intense warmth of cedar wood forms the base of the fragrance, to encourage an attitude of confidence and ease while celebrating strength, beauty and life.

BOSS MA VIE POUR FEMME – The Flacon 

Featuring the same elegant flacon design as its predecessors but with a change in attitude, its delicate mellow pink shade contrasts with the sleek darkness of BOSS NUIT Pour Femme and the simple, light design of BOSS JOUR Pour Femme, creating a balance between the BOSS Parfums collection of fragrances for women. The crystal lid is precision cut, representing the attitude of BOSS MA VIE Pour Femme, and the gold band adds a modern element to the feminine flacon.


I'm not good at describing scents, but instead of the usual 'floral' that I'd use, I'd say this is more of a 'fresh' floral kind of scent. I love it, especially when it dries down and starts to hit the middle and base notes, a distinctly woody sweet fragrance. Unfortunately, it doesn't last very long on my skin, even though it's an EDP; the scent is all but gone within 2 hours. The bottle itself is a beautiful soft pink shade with a simple yet elegant body. It makes me want to get the BOSS JOUR and BOSS NUIT editions just to display them on my dresser!

BOSS MA VIE; BOSS JOUR; BOSS NUIT

BOSS MA VIE POUR FEMME – The Collection
BOSS MA VIE Pour Femme Eau de Parfum 30ml - RM 168
BOSS MA VIE Pour Femme Eau de Parfum 50ml - RM 236
BOSS MA VIE Pour Femme Eau de Parfum 75ml - RM 305
BOSS MA VIE Pour Femme Shower Gel 200ml - RM 103
BOSS MA VIE Pour Femme Body Lotion 200ml - RM 113

*PR release and sample sent for review.