So here we are - back to my makeup essential and all-time favourite: eyeliner.

Maybelline (New) Lasting Drama Gel Liner

Normally I'm more of a liquid eyeliner type of gal, but there are also days when I feel like going a little more heavy with the eyeliner ala rocker chick or gothic style. That's when gel eyeliner comes in handy, because they typically stay put on the waterline. Enter the (new) Maybelline Lasting Drama Gel Liner, which I purchased - along with another item - to get this awesomely cool notebook/organizer from Maybelline.

Maybelline (New) Lasting Drama Gel Liner

The new improved formula of this Maybelline Lasting Drama Gel Liner claims to be smudge-proof, waterproof, have more intense pigment, and last up to 36 hours. The former two I can test, but I don't fancy having eyeliner on my lids for more than 24 hours, let alone 36! (⌒_⌒;) It also comes with an eyeliner brush, which is a nice touch.

Information and ingredients list

The gel eyeliner comes in a clear plastic, square pot with a round screw-cap lid. It's quite small, and the lid is, in fact, almost twice the height of the square bottom part which houses the gel eyeliner. A little strange, but it's fairly sturdy and the odd shape doesn't bother me.

Maybelline (New) Lasting Drama Gel Liner in "Black"

The brush included with the eyeliner is actually pretty good; it is shaped just nice for application of thick or thin lines, and the bristles are soft yet firm. I love that it comes with a plastic cover too, making it very travel-friendly.

The colour I picked, Black, is indeed a jet black shade. The gel eyeliner is also available in Brown. I already have a brown gel eyeliner from Etude House (review), but it has gold shimmer in it, hence justifying my need to purchase this black one. :P


From the swatches below, you can see that it is really pigmented, and dries to a matte finish. Using the included eyeliner brush, I can draw both thick and thin lines. :)

Swatch on hand

Maybelline (New) Lasting Drama Gel Liner in Black

Its claims of being waterproof and smudge-proof were put to the test, and I can happily report that the swatches on my hand hardly budged throughout the day (and after many hand washes). They remove easily using a makeup remover though, so no worries. On the eyes, they lasted at least 8 hours, with only slight fading at the corners and waterline at the end of the day.


At RM 31.90 (I got it at a discount; usual retail price is RM 39.90), I'd say it's definitely a good purchase, whether you're a beginner or old hand at makeup. You don't even need to buy a separate eyeliner brush, as the brush included with the gel eyeliner is pretty good. If you're looking for an affordable gel eyeliner that is pigmented, long-lasting, waterproof, and (quite) smudge-proof, I'd definitely recommend you give this a try. (≧∇≦)

Maybelline (New) Lasting Drama Gel Liner