I'm normally not an eyeshadow person, but I've been making an exception for this particular eyeshadow lately. It's Etude House's Look At My Eyes eyeshadow range, in the shade RD301.



The eyeshadow comes in a clear round compact case, which allows you to see the eyeshadow shade inside. Tiny hearts are embossed on the eyeshadow, which is really cute. Simple, convenient, and best of all, it doesn't feel too cheap and closes with a sturdy snap. I like it.



Look At My Eyes RD301 is a reddish coral shade with subtle golden shimmer. It's buttery smooth, very pigmented, and there's little to no fallout when picking up or applying the eyeshadow. Granted, it's probably one of the exceptions in the range, as most of the other shades in the range that I tested in-store weren't so pigmented or smooth.

Click for larger view

Isn't it just pretty? To me, it's the perfect mix of coral, red and pink with subtle golden shimmer that catches just the right amount of attention without being a downright glitterbomb.



A simple eye makeup look using only this eyeshadow and black eyeliner. Pat it onto the eyelid, blend upwards and outwards, and then finish with eyeliner. I didn't even use primer underneath the eyeshadow, and it lasted a good 6 hours with minimal fading. Impressed? You bet I am.


I bought this for RM 9.90 during Etude House Malaysia's February promotion. The usual price for the Look At My Eyes range is RM 19.90 - RM 39.90, so it was a pretty good deal. I'm actually contemplating buying another one as backup, and I never buy backup eyeshadows.

✓ Pros: Buttery smooth, great colour payoff, no fallout, long lasting even without primer, convenient packaging, affordable, huge variety of shades.
✗ Cons: Not all shades from the range are as amazing as this particular shade. (⌒_⌒;)