Etude House, to me, is synonymous with cosmetics that are pink, pretty, cute and affordable. Today I have the newest offering from Etude House to share with you - the Precious Mineral Any Cushion SPF 50+ / PA+++ BB compact.

If you've been keeping an eye out in the latest makeup trends, you'll find that there are several similar 'cushion-like' BB creams already in the market. (¬‿¬) However, this is my first time trying out such a product, so I'm pretty excited to see how it works for me. :)

Etude House Precious Mineral Any Cushion outer box

The Etude House Precious Mineral Any Cushion BB compact is packaged in a pearly pink box with silver accents, similar to their Precious Mineral BB Cream. However, the "E" initial logo is new, and is the same as the lipsticks from the Etoinette Collection.

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The back of the box is all written in Korean, but the side has English translations that include the shade name, description, directions of use and ingredients list. Like most other Etude House products, it is made in Korea.

Etude House Precious Mineral Any Cushion BB Compact casing

Etude House Precious Mineral Any Cushion BB Compact casing

Upon taking the Any Cushion BB compact out of the box, I was surprised at how big it was. Measuring about 3cm thick and 7cm in diameter, it's one of the bulkiest compact cases I've ever seen. Considering that it's a BB cream (liquid?) in a compact case form, I can understand why. The casing itself is a pearly pink colour and made from plastic.

Comes with large mirror for easy touch ups!

Open up the compact and you can see that it has a large mirror, and comes with a special 'air puff' that is used to apply the BB cream.

New products have a tamper-proof seal

Underneath the air puff, there's a plastic lid that protects the BB cushion from touching the puff and also any leakage that might occur. When you first open the compact, there is a plastic sticker-seal covering the cushion. Peel it off and you'll see the cushion below. :D

It's so soft and fluffeh! :3

I was curious how cushion-like it was, so I used my finger to prod the foam sponge that contains the product right after peeling off the seal, lol. To my surprise, it was indeed very fluffy and had a cooling effect. The texture is just like a regular BB cream (albeit a little more liquidy).

Pick up the product using the special air puff

Point: light *patting* motions!

How to apply Precious Mineral Any Cushion:
1. Gently press the air puff onto the foam sponge to pick up the product.
2. Spread evenly by lightly patting onto skin.
3. For more coverage, you can apply several light layers.
Tip: Apply it from larger area to smaller area (in order of  cheeks, forehead, and chin). Apply it with a light patting motion evenly all over.

The special air puff that comes with the Precious Mineral Any Cushion compact differs from normal sponge applicators, as it minimizes contents absorption with dual structure, and it doesn’t reabsorb water so it’s superior in cooling and freshness. For those who are concerned about hygiene and how to keep the air puff clean, here's a handy little guide from Etude House.

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The Precious Mineral Any Cushion SPF 50+ BB compact is a new conceptual foundation that perfectly fits on the skin with easy stamping so that the product is evenly spread. This almighty revolutionary foundation has 6-in-1 functions, which include:

• Foundation
• Sunscreen
• Sebum powder
• Moisture essence
• Whitening essence
• Cooling

Before and after application

After applying a single light layer, I can see a good improvement on my skin! :) Skin tone looks noticeably more even, pores and light pigmented spots are covered, skin looks smoother, and gives my face an overall radiant satiny finish. I also love how it has a slight cooling effect when applied on the face - great for touch-ups in hot weather!

By this point, you must be wondering "Why on earth is it called ANY Cushion?" The name sounds strange, right? Well, the answer is simple:

Easy, fast, and perfect makeup -

anytime, anywhere, for anyone!

(◕‿◕✿)

Despite its bulky size (which is the only negative thing I can think of about this product for now), I love how it is a travel friendly BB cream in compact form. I can totally save space because I won't need to bring along a tube of BB cream AND a powder compact, hehe~ Its sebum control properties are pretty good too, as my face did not feel or look greasy even after 4-5 hours. The large mirror inside the lid is great for touch-ups!

 
Etude House Precious Mineral Any Cushion SPF 50+ (15g) will be available at all Etude House outlets from September 2013, and retails at RM109.90.

✓ Pros: Compact case comes with mirror, non-messy (no need to use fingers), special air puff works well for application, great for touch-ups, good coverage, contains SPF, cooling effect on skin, good sebum control, satin finish without being drying, suitable for most skin types.
✗ Cons: One of the more pricey items from Etude House's makeup range, size is quite bulky, will dry up if not closed properly, might not suit some skin tones due to limited shades.

*This item was sent to me by Etude House Malaysia for review without financial compensation. All opinions expressed are completely honest and strictly my own.